Bazar magazine (homepage) was born in April 2004, published by the communication company ACT!. It was founded as a publication that can entertain and amuse, encourage critical thinking, as well as stimulate smiles and emotions. Bazar offers an unconventional and previously unseen interpretation of today’s events. It uses a language that is at once disorderly, multi-dimensional, hyper-textual and de-contextualized.

Bazar expresses the most recent trends in multimedia communication and has a concrete new editorial strategy: a promiscuous relation between the Web and paper (a bridge across the digital divide between the technologically savvy and the rest), and between various means of communication (TV, radio, hand-held devices, events, training courses etc.).

Bazar is a community: it is never politically aligned; it does not require specifications of age or identity based on sexuality, ethnicity, religion, philosophy or politics. It is a form of critical conscience, like a market, a square, which welcomes everybody’s contribution.

It is supported by well-known personalities from the fields of culture and show business (homepage): Bazar inverts the traditional structure of a magazine and it is directed by a very young editorial team, which co-ordinates the contributions of well-established sources.

Bazar has an editorial office without a territory: it does not have a physical office, and it sees its nomadic nature as a professional condition which adds professionalism. This allows a continuous fresh intake of news and a direct relationship with the reality around it. Bazar’s staff works everywhere: at home, in the street, on trains, on hand-held computers, laptops and PCs.

Bazar as an advanced method of communication: the Creative Communication Workshop (ACT! opensource): Bazar’s method is recognised as an autonomous communication style. It is taught at the Faculty of Communication of the University of Rome (La Sapienza), at the Turin Polytechnic and at the Italian Ministry for Education, University and Research.

Many publications have talked about the world of Bazar (Bazar press): a prism, lens, binoculars to look through, a map for orientation, a feeling which expresses a form of love for knowledge without prejudice.


www.bazarweb.info